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Tri-Cities Influencer Podcast with Paul Casey

Sep 29, 2018

Eric & Laura Hsu are Digital Marketing Empowerment Strategists. Their mission statement is We build digital marketing short cuts for businesses. How it guides our decision-making is that with everything we do, we ask ourselves Have we hacked this down enough to make it very easy? We create value for others by realizing entrepreneurs don’t have time and want the bottom line up front.

What was the process when naming your business? We asked ourselves who really are and at the heart, we are communicators. Hacking is an en vogue work and means creating a shortcut. That’s how we came up the name Communication Hackers. Our focus is empowerment. When teaching small business owners, we use many checklists so that clients have exactly what steps they need to take. We also do instructional videos, screen captures, and a lot of communicating so that they know our brand as well. You can hack videos down with an app and a cell phone.

While building their business Tim Ferris is their greatest mentor. The biggest game changer for them is when they went to see Anthony Robbins and Gary Vaynerchuk. They are creating a mastermind group so that even though they are peers, they can also mentor one another.

The top trait of entrepreneurs is ready, aim and fire. By the time we are ready to fire our target has moved. Start with what you know and then dial it in & refine it. Use failure as feedback. Entrepreneurs have an ability to work outside the lines. The biggest way to fail is to worry about what other people think.

They have formulated their vision by focusing on the end goal. They create a checklist of milestones so that when they get there, they can gauge their success based on hitting the milestones. They find success in work life balance by keeping their date night sacred and by putting their marriage before their business.

Favorite resources:

Gary V: Jab, Jab, Jab Right Hook everyone needs to have on their shelf. Become an expert in your field. Be more giving then ever asking.

The $100 Startup by Chris Guillebeau   Micro start-ups, it doesn’t have to be all or nothing.

Tim Ferris: Systemizing, batching, save time   Tribe of Mentors  4 hour work week

Anything by Tony Robbins